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		<title>MUG9</title>
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		<description>MUG9</description>
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		<copyright>Copyright 2006, MUG9</copyright>
		<managingEditor>mugnaini@almapbbdo.com.br</managingEditor>
		<webMaster>yves@almapbbdo.com.br</webMaster>
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			<title><![CDATA[www.crossfoxagil.com.br]]></title>
			<url>http://www.mug9.com/_img/lg_mug.gif</url>
			<link>http://www.mug9.com/</link>
			<width>144</width>
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		<!-- Start Item ID 79 -->
		<item>
			<title><![CDATA[Greenpeace Weather]]></title>
			<link>http://www.mug9.com/jobs/greenpeace_weather/greenpeace_weather.php</link>
			<description><![CDATA[
Greenpeace Weather is a strategy multiplayer game on which playersbecome activists to fight against the climate changes. Their mission isto join other activists to solve environmental crises that affect theplanet using cooperation and coordination. Developed also as a realgame, made on recycled paper and recycled wood, soon it will bedistributed in schools around Brazil<span class="text_bg_white">. Agency: AlmapBBDO + Colméia (see inside). Awards: </span><span class="text_bg_white">Silver in Wave Festival 2008, </span><span class="text_bg_white">Bronze in Cannes Festival 2008 and FWA - Site of the day, 2008. </span><br /><br />Watch the case <a href="http://200.186.92.250/awards/2008/greenpeace/weather/eng/arq/index.html" target="_blank">here</a>.
]]></description>
			<author>mugnaini@almapbbdo.com.br (Mug9)</author>
			<pubDate>Thu, 29 May 2008 00:00:00 -0700</pubDate>
		</item>
		<!-- Start Item ID 77 -->
		<item>
			<title><![CDATA[Slim Animals - Havaianas]]></title>
			<link>http://www.mug9.com/jobs/havaianas_animals/slim_animals.php</link>
			<description><![CDATA[
We made more one 5" TV Spot for Havaianas. In this time, we produce for Havaianas Slim Animals. I developed the idea and again, with an outstanding work, <span class="text_bg_white">Jr. Catao developed the 3D tiger, all elements.&nbsp; Credits: Sergio Mugnaini(creative director), Jr. Catao (motion director, 3D and animation), Agency: AlmapBBDO</span>]]></description>
			<author>mugnaini@almapbbdo.com.br (Mug9)</author>
			<pubDate>Sat, 22 Dec 2007 00:00:00 -0800</pubDate>
		</item>
		<!-- Start Item ID 78 -->
		<item>
			<title><![CDATA[AlmapBBDO]]></title>
			<link>http://www.mug9.com/jobs/almapbbdo/almapbbdo.php</link>
			<description><![CDATA[
We just launched the brand new website from AlmapBBDO. This project took about almost one year. We always have time to create projects to our clients but, we usually forgot our problems ;) Thanks to Sapien. Agency: AlmapBBDO Credits: Sergio Mugnaini, Marcello Serpa (Creative Director &amp; Art Director), Luciana Haguiara (copywritter), Fabrizio Barata (Technology Director) and Sapien (Producion company). Awards: Shortlist in CCSP, 2008.<br /><br />If you have time, take a look in "<a target="_blank" href="http://www.almapbbdo.com.br/index.php#section=ilustra">Projeto IlusTra</a>"<br />]]></description>
			<author>mugnaini@almapbbdo.com.br (Mug9)</author>
			<pubDate>Wed, 05 Dec 2007 00:00:00 -0800</pubDate>
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		<!-- Start Item ID 76 -->
		<item>
			<title><![CDATA[Truth about Gol - Volkswagen]]></title>
			<link>http://www.mug9.com/jobs/vw_verdades/verdades.php</link>
			<description><![CDATA[
The new Gol campaign is inspired by the “Chuck Norris Facts”. <br />Withits concept of “show it no mercy,” the campaign reiterates the powersof the most sold and admired car in Brazil, showing that the Gol cantake on any challenge.<br />The campaign has been collaborative and the 10 best phrases have been transformed into unique animations created by the users. <span class="text_bg_white">The offline concept was created by Marco Medeiros e Wilson Mateus. Online credits: Sergio Mugnaini (Creative Director and Art Director for this series) Thanks for Moacyr Netto (copywritter), Isabelle de Vought (art director), Bruno H. Carvalho (illustrator). Agency: AlmapBBDO. Awards: Gold in MMonline 2007, </span><span class="text_bg_white">Silver in El Ojo IberoAmerica 2007, Shortlist in London Festival 2007, </span><span class="text_bg_white">Shortlist in One Show Interactive 2008, Silver in CCSP 2008, Bronze in Wave Festival 2008.<br /></span>]]></description>
			<author>mugnaini@almapbbdo.com.br (Mug9)</author>
			<pubDate>Wed, 10 Oct 2007 00:00:00 -0700</pubDate>
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		<!-- Start Item ID 75 -->
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			<title><![CDATA[Havaianas]]></title>
			<link>http://www.mug9.com/jobs/havaianas/havaianas.php</link>
			<description><![CDATA[
I create several spots for tv with 5", 7" and 15". Each idea was developed by Jr. Catao, a outstanding motion director with a great team in Cine (film production). Credits: Sergio Mugnaini (creative director), Jr. Catao (motion director, 3D and animation), Henrique "EDMX" Montanari, Fabiano Broki, Rafael Valle, Baboo Matsusaki. Agency: AlmapBBDO
]]></description>
			<author>mugnaini@almapbbdo.com.br (Mug9)</author>
			<pubDate>Wed, 04 Jul 2007 00:00:00 -0700</pubDate>
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		<!-- Start Item ID 74 -->
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			<title><![CDATA[Cientist, for Greenpeace]]></title>
			<link>http://www.mug9.com/jobs/cientista/cientista.php</link>
			<description><![CDATA[
Greenpeace is running a campaign to show the impact of global warming in Brazil and throughout the world. This action should give internet users a good notion of the consequences of the upcoming climatic changes. Awards: Gold in FIAP 2007, Merit in D&amp;AD 2007, Silver in El Sol 2007, Silver in Sinos 2007, Silver in MMonline 2007, Shortlist in El Ojo IberoAmerica 2007, Shortlist in London Festival 2007, Shortlist in Cannes Festival 2008.<br />]]></description>
			<author>mugnaini@almapbbdo.com.br (Mug9)</author>
			<pubDate>Thu, 15 Mar 2007 00:00:00 -0700</pubDate>
		</item>
		<!-- Start Item ID 73 -->
		<item>
			<title><![CDATA[Audi Robots]]></title>
			<link>http://www.mug9.com/jobs/audi_a3/audi_a3.php</link>
			<description><![CDATA[
This integrated campaign had all credits to the offline team.RodrigoAlmeida, one of the creative directors in AlmapBBDO developedthisconcept and we helped to integrated the idea with internet and ArneStach, a great germany traineer that we received here in AlmapBBDO.Together, we developed a great integrated campaign for Audi.<br /><br />In eight days, two robots with a huge weight (1,6 tons each), sculpted the new A3 in a polioretano box.<br /><br />Thisaction was seeing with four webcams during this eight days. After that,All users was invited to sculpture whatever in a shockwave toll. <br /><br />Today,it’s possible to see the brand new Audi A3 sportback.. Credits for ArneStach, Moacyr Netto, Rodrigo Almeida, Rodrigo França, Raphael Carvalhoand Sumatra Efx. Agency: AlmapBBDO
]]></description>
			<author>mugnaini@almapbbdo.com.br (Mug9)</author>
			<pubDate>Fri, 20 Oct 2006 00:00:00 -0700</pubDate>
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		<!-- Start Item ID 68 -->
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			<title><![CDATA[Pepsi Twist - Ringtones]]></title>
			<link>http://www.youtube.com/watch?v=ayd61ln4itk</link>
			<description><![CDATA[We developed an integrated campaign for Pepsi Twist. Parts of
thecampaign: Film on TV, film as a video commercial (Unicast),
answermachine on a telephone and online campaign.<br /><br />The
film was created by José Luiz Martins, Luiz Sanches, RobertoPereira and
Marcello Serpa. Online credits: Thanks for Luciana Haguiaraand Mauricio
Motta (Cubo). Agency: AlmapBBDO.<br /><br />To check the role case, <a href="http://www.youtube.com/watch?v=ayd61ln4itk" target="_blank">click here</a>.<br />More than 5.000 calls in three mounths.<br />]]></description>
			<author>mugnaini@almapbbdo.com.br (Mug9)</author>
			<pubDate>Fri, 17 Mar 2006 00:00:00 -0800</pubDate>
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		<!-- Start Item ID 4 -->
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			<title><![CDATA[Volkswagen: Parati Track & Fileld]]></title>
			<link>http://www.youtube.com/watch?v=v_lKkul2zC8</link>
			<description><![CDATA[This is a spot for Volkswagen called "Route". We developed this
moviewith 4 guys from "Le Parkour". Le Parkour is a urban sport
thatyouneedto jump cars, climb wall, jumps from bridges, a lot of crazy
urbanjumps. Credits: Luciana Haguiara, Hilton Haw (sound
producer),LuisFerré (Director) and Cine (film producer) Agency:
AlmapBBDO.<br />]]></description>
			<author>mugnaini@almapbbdo.com.br (Mug9)</author>
			<pubDate>Fri, 10 Mar 2006 00:00:00 -0800</pubDate>
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		<!-- Start Item ID 5 -->
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			<title><![CDATA[Claro Chip Cellphone game]]></title>
			<link>http://www.mug9.com/jobs/game_claro_chip/claro_chip.php</link>
			<description><![CDATA[I made the first advergame (I believe that he it was the first in Brazil) for Claro, the Chip.Talking about numbers, in three mounths, the game has 40.000 downloads.&nbsp; To play the game, you can download via WAP.Just enter in the WAP site and choose your current device. Credits: Microways - Agency: AlmapBBDO.<br /><span style="FONT-WEIGHT: bold; COLOR: rgb(0,0,0)">http://www.almapbbdo.com.br/wap/&nbsp; </span><br /><br /><br />]]></description>
			<author>mugnaini@almapbbdo.com.br (Mug9)</author>
			<pubDate>Tue, 18 Oct 2005 00:00:00 -0700</pubDate>
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