Portfolio
Audi Robots
This integrated campaign had all credits to the offline team.Rodrigo Almeida, one of the creative directors in AlmapBBDO developed this concept and we helped to integrated the idea with internet and ArneStach, a great Germany trainee that we received here in AlmapBBDO.Together, we developed a great integrated campaign for Audi. In eight days, two robots [...]
Share and Enjoy
Amarok Live Test
In 2010 Volkswagen launched Amarok, its first medium size pickup in Brazil, debuting in an extremely competitive market and full of great business opportunities. And since VW had never explored this area before, we decided to launch Amarok with a test drive which has not been done yet, mixing mobile with Internet so the [...]
Share and Enjoy
Greenpeace Weather
Greenpeace Weather is a strategy multiplayer game on which players become activists to fight against the climate changes. Their mission is to join other activists to solve environmental crises that affect the planet using cooperation and coordination. Developed also as a real game, made on recycled paper and recycled wood, soon it will be distributed [...]
Share and Enjoy
Fox Inside Out
The VW Fox was a small car with a huge interior. But it was an ugly interior, with a lot of plastic and no great features. Now the new Fox has a totally redesigned interior. The challenge was to change the consumer perception. Awards: One Show Interactive, USA (Bronze), Clio, USA (Silver), CCSP, Brazil (Silver), [...]
Share and Enjoy
Black Pixel Project
In these days any initiative to minimize CO2 emissions is valid. In The Black Pixel Project the effort is the size of a few pixels. By installing a little black square in the monitor* people will be saving energy. That energy added to other people Black Pixel’s energy can make a big difference. The project [...]
Share and Enjoy
Ringtonics, Casa do Zezinho (ONG)
The Brazilian NGO Casa do Zezinho has a music room, but it’s lacking musical instruments. Our task: raise 16 violins, 6 cellos and 1 acoustic guitar. Sollution: We assembled 43 children from Casa do Zezinho and formed Os Ringtônicos (The Ringtonics). Together they recorded a series of ringtones using only their voice. Under the campaign [...]
Share and Enjoy
Gol Airlines: mobile check-in
Brief: Gol Airlines needed to communicate a new service. Now passengers can make earlier check-in via iPhone or cellphone. Solution: An ad that gives you a flying experience on the web. You had to type in your cellphone number on the banner. Then you received a call and a voice gave you the flight instructions. [...]
Share and Enjoy
Havaianas Ipê
The Havaianas IPÊ collection contributes with 7% of its gross sales to the IPÊ Institute, which is dedicated to preserving the Brazilian rainforest. This very contribution represents the largest fraction of IPÊ’s entire budget. So we needed to make consumers value and embrace our cause. Solution: First we created a website to grab people’s attention. [...]
Share and Enjoy
How far your creativity go?
Panamericana School of Art and Design has launched a challenge for its target with the concept : How far does your creativity go? On the web, we brought the challenge to all platforms with interconnected actions on social networks, e-mails, new medias, websites and virals. With the integrated campaign, the public got more and more [...]
Share and Enjoy
VH1 Players
Is there a new media format for the web, one that is not boring but fun? Yes, now there is. VH1 players are skins the user can use to cover the basic player model on YouTube and other portals. He or she chooses a VH1 player on VH1 site, copies and pastes there and then [...]
Share and Enjoy
The Open Cage
To launch it’s new coupé cabriolet in Brazil, Volkswagen did a short film where the VW Eos is hunted by curious creatures. The user needs to help the lady driver to escape. And then something surprising happens. Click to view the project Awards: FIAP, Argentina (Gold), El Sol, Spain (Silver), FWA, El Ojo IberoAmerica, Argentina [...]
Share and Enjoy
Havaianas Broadcast Design
Several spots for tv with 5″, 7″ and 15″. Each idea was developed by Jr Catao, a outstanding motion director with a great team in Cine (film production). Awards: One Show Design Credits: Creative Director: Marcello Serpa, Sergio Mugnaini Production Company: Cine 3D Artist: Jr. Catao, Henrique “EDMX”, Motion Designers: Jr Catao, Fabiano Broki, Baboo [...]
Share and Enjoy
Havaianas
The goal was to show the Havaianas product line while speaking the fashion lingo. The pages show each model’s lifestyle and follow a guideline that is almost imperceptible, since every one has totally different, custom made illustrations, texts and soundtrack. Each model’s attitude was the theme for the illustrations, colors and animations. Click to view [...]
Share and Enjoy
Volkswagen Touareg Rally
Rally dos Sertões is the most famous Brazilian cross country endurance race. In this 3D game, the user drives the VW Touareg in one of its most difficult routes with a great view of Brazilian’s backcountry. Credtis: Creative Directors: Marcello Serpa, Sergio Mugnaini Art Directors: Guilherme Garcia Giacomo, Sergio Mugnaini Copywritter: Luciana Haguiara Technology [...]
Share and Enjoy
The Big Score from Polar
Brazil is a huge country. And the south of Brazil is a place that’s almost separate from the rest of the country. They have the own way of life, costumes and their own brand of beer: Polar. They also have the most rival soccer teams from Brazil: Internacional and Grêmio. The project: The Polar Beer [...]
Share and Enjoy
It’s more fun from above
VW Fox is a small car from the outside, huge on the inside, has a innovative design and in Brazil is the tallest in the category. To show how things get more amusing from the top, the website was made from above. Click here to see the hotsite Awards: FWA (Site of the Day), El [...]
Share and Enjoy
Truths about Gol
With the concept of “show it no mercy”, the campaign reiterates the powers of the most admired car in Brazil. The users sent the phases, the agency transformed into unique animations, the users saw their own creation in the campaign. Awards: MMonline/MSN, Brazil (Gold), Abril Awards, Brazil (Gold), CCSP, Brazil (Silver), El OjoIberoAmerica (Silver), Wave [...]
Share and Enjoy
Greenpeace Cientist
Greenpeace is running a campaign to show the impact of global warming in Brazil and throughout the world. This action should give internet users a good notion of the consequences of the upcoming climatic changes. Awards: Gold in FIAP 2007, Merit in D&AD 2007, Silver in El Sol 2007, Silver in Sinos 2007, Silver [...]
Share and Enjoy
Le Parkour
This is a spot for Volkswagen called “Route”. We developed this moviewith 4 guys from “Le Parkour”. Le Parkour is a urban sport thatyouneedto jump cars, climb wall, jumps from bridges, a lot of crazy urbanjumps. Credits: Creative Director: Sergio Mugnaini Copywritter: Luciana Haguiara Sound Design: Hilton Haw Director: LuisFerré Production Company: Cine Account Team: [...]
Share and Enjoy
Phillips Home Enterteinment
The idea: “you don’t have to suffer. You can feel great.” Solution: we developed a interactive story using all products. It means, in the same time you participate in the story and you see philips products. It is a different way to show a product. Awards: Flash forward 2004, San Franscisco, usa, 2004, shortlist in [...]
Share and Enjoy
Step by Step
The idea: “with broadband connection you learn faster” Solution: In this case, we show a education way to use internet. Than, we produce this book in 3d and invited some artists to join in our project. Awards: Bronze: cannes festival, 2004 Gold: new york festivals, 2004 Silver: mmonline/msn, 2004 Credits: Creative Directos: Sergio Valente, Pedro [...]
Share and Enjoy
Tuxland
In 2001, IBM decided to use linux operating system and is consistently winning over users as a result of this successful partnership. Along with the united states, they are the only countries which make a linux site available. In order to satisfy amusement and animation, a multi-user game was created. The idea: “free your codes. [...]
