Havaianas, 2007
I create several spots for tv with 5", 7" and 15". Each idea was developed by Jr Catao, a outstanding motion director with a great team in Cine (film production).
Audi Robots, 2006
This integrated campaign had all credits to the offline team. RodrigoAlmeida, one of the creative directors in AlmapBBDO developed this concept and we helped to integrated the idea with internet and Arne Stach, a great germany traineer that we received here in AlmapBBDO.Together, we developed a great integrated campaign for Audi. In eight days, two robots with a huge weight (1,6 tons each), sculpted the new A3 in a polioretano box. This action was seeing with four webcams during this eight days. After that, all users was invited to sculpture whatever in a shockwave toll. Today, it’s possible to see the brand new Audi A3 sportback.. Credits fto Sérgio Mugnaini, Arne Stach, Moacyr Netto, Rodrigo Almeida, Rodrigo França, Raphael Carvalho and Sumatra Efx (3D Motion Graphics). Agency: AlmapBBDO - Awards: Gold in New York Festivals, Gold in Clube de criação de São Paulo, Shortlist in One Show Interactive.
Greenpeace, "Peg Solitaire ", 2007
Every day 3,700,000 trees are cut and removed from the Amazon. This piece was created to alert the population about the dangers of human interference in nature, which has led to the extinction of important species and is the main cause of climatic changes in Brazil. Credits: Guilherme Garcia, Moacyr Netto, Marcello Serpa and Sérgio Mugnaini. 3D company: Ágora Comunicação. Awards: Gold in One Show Interactive (2007), Bronze in Clube de Criação de São Paulo (2007).
Pepsi "Air Guitar", 2007
This website brings quick and easy fame to the user. First, they turn on their webcam. Then they choose an instrument: guitar, bass, or drums for their solo. The webcam captures their movements and triggers the start of the song. The faster they move, better the music gets. They can also record the performance. Credits: Guilherme Garcia, Luciana Haguiara and Sérgio Mugnaini. Awards: Silver in El Sol, Spain (2007), Shortlist in Cannes Festival (2007), Shortlist in FIAP, Buenos Aires (2007).
Antarctica, Boa's Tattoo, "2007"
Boa (that means good in english) is the nickname given to the Official Drinkers of Antarctica. In order to promote the new website, Boa's Bar, an online invitation was created, in which the user could make fun of his friends.
The invitation was a video that showed Juliana Paes' (famous Brazilian actress and campaign's muse) new tattoo in a surprising fashion. Results: In just 1 month there were 1.2 million hits, and 6.3 million pageviews. Access on to the Boa’s Bar website tripled.Credits: Felipe Lima, Luciana Haguiara, Sérgio Mugnaini. Film Production: Cine. Awards: Silver in FIAP, Buenos Aires (2007), Silver in El Sol, Spain (2007).
Greenpeace, "Cientist", 2007
Greenpeace is running a campaign to show the impact of global warming in Brazil and throughout the world. This action should give internet users a good notion of the consequences of the upcoming climatic changes. Credits: Sérgio Mugnaini and Luciana Haguiara. Film production: Margarida Filmes. Awards: Gold in FIAP, Buenos Aires (2007), Book nomination in D&AD (2007), Shortlist in Clube de Criação de São Paulo (2007)
Volkswagen, Golf "Driving", 2007
Website created for the launch of the new Golf, emphasizing the driving pleasure the car provides. Credtis: Felipe Lima, Moacyr Netto, Sergio Mugnaini. Awards: Silver in El Sol, Spain (2007).
Volkswagen: Parati Track & Field, 2006
This is a spot for Volkswagen called "Route". We developed this movie with 4 guys from "Le Parkour". Le Parkour is a urban sport that you need to jump cars, climb wall, jumps from bridges, a lot of crazy urban jumps. Credits: Sérgio Mugnaini, Luciana Haguiara, Hilton Haw (sound producer),LuisFerré (Director) and Cine (film producer) Agency: AlmapBBDO.
Pepsi, Roberto Carlos, 2005
AlmapBBDO made an enormous production for a worldwide campaign "Surf". From there, we use this mega production to create a rich media format in internet. This supersittial was initiated with a piece of the film. In certain hour, the user was invited to participate in a game and, if it works fine, the ad has an end in video. Agency: AlmapBBDO - Credits: Marcello Serpa, Dulcídio Caldera, Sergio Mugnaini, Luciana Haguiara. Awards: Gold in El OJo Ibero America (2005), Gold in FIAP (2005), Silver in MMonline/MSN (2005), Shortlist in London Festivals (2005).
Phillips Home Entertainment, 2004
This project was really a script lesson. The concept and the production of the project super well had been really made. We use a lot of video+flash. For this detail, the site relieved an indication in the Flash Forward 2004 in the category video. Agency: DM9DDB - Awards: Shortlist, Flash Forward 2004, Merit in CCSP.
TAM Express, "Testimonial" , 2004
TAM Express is a company that delivery what ever you want. The best quality of TAM is: they are extremely fast and organized. The idea: "You have two kind of delivery companies: TAM and others". Agency:DM9DDB - Awards: Silver Lion in Cannes (2004), Merit in One Show Festivals (2005), merit in CCSP (2005).
Honda Civic, 2004
Honda invited us to create a website for brand new Honda Civic 2004. The idea: "Make a interactive video commercial." Integrating the film of television with internet, we made a hotsite for a innovative car. The user could see the film and, during its exhibition, each feature could know more details in one mouse over.Credits: Pedro Cappeletti, Miguel Benfica, Sérgio Mugnaini, Raul Arantes. Agency: DM9DDB -Awards: Shortlist in London Festivals (2005).
Telefônica, "Pocketbooks", 2006
In this series of rich media campaign, we join video with interaction of an innovative form. The first part was in video. The second part, demanded that the user interacted with the ad tounder stand the difference between dial connection from a broad band connection. The superstitialended with another video. Credits: Jairo Rodrigues Braga, Fl?vio Z?iaand Daniel Martins. Agency: DM9DDB - Awards: Bronze Lion in Cannes(2004), Silver in MMonline/MSN (2004), Merit in London Festivals(2004), Gold in NY Festivals (2005), Merit in One Show Interactive(2005), Merit in CCSP(2005).
IBM Linux, "Free the code", 2002
For this ad, I had a hard work. I shaped the scene in 3D Studio, the character in Poser, joined everything and I had that to generate,frame by frame, using a Ascii-art program. the result, in my opinion was outstanding. Credits: Sérgio Mugnaini (3D, motion and art director) and Luciana Haguiara. Agency: Ogilvy Interactive - Awards: Gold Medal in Art Directors Club (2002), Bronze in CCSP (2003), Silver Medal in MMonline/MSN (2002), Merit in One Show Festivals (2003), Shortlist in London Festivals (2002), Gold Medal in Figueira daFoz,Portugal(2003).
Renault, "Fingerprints", 2002
Of all my ads, this is certainty special. With it, I conquered my first Gold lion in Cannes. Credits: Sérgio Mugnaini and Carmela Soares. Agency: Ogilvy Interactive - Awards: Silver medal in CCSP (2002), Gold Lion in Cannes (2003), Gran Prix in Gramado Festival (2003), Bronze in Figueira da Foz, Portugal (2003)