“I’m passionate about advertising and arts, both using technology as an excuse. I start my career gluing papers in past-up department in a little agency and grew up inside advertising companies, little by little, all the time learning by doing.”

Right now, Sergio Mugnaini helps Goodby Silverstein & Partners to manage all digital projects and create a smooth move between traditional ads to digital projects, working besides others creative directors.

He has a degree in Communication and completed his studies at the School of Visual Arts in New York. Recently graduated from Berlin School of Creative Leadership, through the Steinbeis University in Berlin. He worked at Ogilvy Interactive, J. Walter Thompson, DM9DDB, AlmapBBDO and now he is a Creative Director at Goodby Silverstein & Partners.

Sergio has 9 lions at the Cannes Festivals, among other awards like One Show Interactive, Art Directors Club of New York, D & AD, New York Festivals, London International Advertising Awards, El Sol, El Ojo Iberoamerica, FIAP and some national awards.

He also participate at some internationals juries like Cannes, One Show Interactive, D & AD, El Ojo de Iberoamerica, London Festival Awards, FIAP, CCSP and MMonline / MSN. In 2005, he was elected the creative of the year in MSN / Mmonline and the same year led to AlmapBBDO to be elected the agency of the year.

In 2007 and 2008 AlmapBBDO was among the 10 most awarded agencies and 2009, the company was in Top 5 in the Gunn Report Interactive. In 2010, AlmapBBDO was elected agency of the year at Cannes Festival and, again, was on the top list of Gun Report Interactive.

Client list: IBM, Volkswagen, HP, Audi, Pepsi, Telefonica, Renault, Unilever, Honda, Havaianas, TAM, Philips, Greenpeace and others.

Specialties
Advertising industr – internet, graphic and typography skills.

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