Audi Robots

Posted by on Thursday, January 13, 2011 · Leave a Comment 

This integrated campaign had all credits to the offline team.Rodrigo Almeida, one of the creative directors in AlmapBBDO developed this concept and we helped to integrated the idea with internet and ArneStach, a great Germany trainee that we received here in AlmapBBDO.Together, we developed a great integrated campaign for Audi.

In eight days, two robots with a huge weight (1,6 tons each), sculpted the new A3 in a polyurethane box.

Thisaction was seeing with four webcams during this eight days. After that,All users was invited to sculpture whatever in a shock wave toll.

Today,it’s possible to see the brand new Audi A3 sport back.

Credits for ArneStach, Moacyr Netto, Rodrigo Almeida, Rodrigo França, Raphael Carvalhoand Sumatra Efx. Agency: AlmapBBDO

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Filed under Advertising, AlmapBBDO, São Paulo, Brazil, pasta, Portfolio, Uncategorized · Tagged with , ,

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