Fox Inside Out

Posted by on Wednesday, December 15, 2010 · Leave a Comment 

The VW Fox was a small car with a huge interior. But it was an ugly interior, with a lot of plastic and no great features. Now the new Fox has a totally redesigned interior. The challenge was to change the consumer perception.

Awards:
One Show Interactive, USA (Bronze), Clio, USA (Silver), CCSP, Brazil (Silver), Wave Festival, Brazil (Silver), FIAP, Argentina (Gold), El Sol, Spain (Silver), FWA (Site of the Day).

Credits:
Creative Directors: Marcello Serpa, Sergio Mugnaini, Luiz Sanches
Art Director: Fabio Benedetto
Copywritter: Luciana Haguiara
Media: Ricardo Medeiros, Isabelle Fernandes
Account Team: Fernão Cosi,Tiago Lara , Rodrigo Falcão, Carla Magro
Flash Developers: OnInteractive, Um Studio; Yves Apsy
Sound Design: Combustion
Client Team: Herlander Zola, Fabio Souza, Carla Nogueira, Ana Teresa Menconi, Ana Paula Lobão, Mari Negrini; André Mota
3D Production Company: Vetor Zero

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Filed under AlmapBBDO, São Paulo, Brazil, pasta, Portfolio · Tagged with , , ,

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