Ringtonics, Casa do Zezinho (ONG)
The Brazilian NGO Casa do Zezinho has a music room, but it’s lacking musical instruments. Our task: raise 16 violins, 6 cellos and 1 acoustic guitar.
Sollution:
We assembled 43 children from Casa do Zezinho and formed Os Ringtônicos (The Ringtonics). Together they recorded a series of ringtones using only their voice. Under the campaign claim “If they can do this with their voice, imagine with musical instruments”, the ringtones became available for download on an online platform – therefore raising $ for instruments.
Results:
We launched the platform on Friday Dec 17th, 9am. Our goal was reached before lunch time, that same day.
Credits:
Creative Director: Sergio Mugnaini
Art Directors: Guiga Giacomo, Lucas Amaral
Copywritter: Ricardo Wolff
Developers: Yves Apsy e Daniel Carvalho
Mobile Developer company: Pontomobi
Technology Director: João Lopes
Rtvc: Vera Jacinto, Gabriel Aguiar Dagostini
Film Company (Making of): Ragna
Sound company: MCR
Account team: Cristina Chacon, Marina Fernandes, Rodrigo Victorio
Client Team:Dagmar Garroux, Celia Gonçalves, Gilson Martins
