Amarok Live Test
In 2010 Volkswagen launched Amarok, its first medium size pickup in Brazil, debuting in an extremely competitive market and full of great business opportunities. And since VW had never explored this area before, we decided to launch Amarok with a test drive which has not been done yet, mixing mobile with Internet so the consumer could drive the pickup without leaving home. Click to see the project here Credits: Creative Director: Sérgio Mugnaini Art Director:... Read More
Greenpeace Weather
Greenpeace Weather is a strategy multiplayer game on which players become activists to fight against the climate changes. Their mission is to join other activists to solve environmental crises that affect the planet using cooperation and coordination. Developed also as a real game, made on recycled paper and recycled wood, soon it will be distributed in schools around Brazil. Awards New York Festivals, USA (Gold & Silver), El Sol, Spain (Gold), FIAP, Argentina (Gran... Read More
Fox Inside Out
The VW Fox was a small car with a huge interior. But it was an ugly interior, with a lot of plastic and no great features. Now the new Fox has a totally redesigned interior. The challenge was to change the consumer perception. Awards: One Show Interactive, USA (Bronze), Clio, USA (Silver), CCSP, Brazil (Silver), Wave Festival, Brazil (Silver), FIAP, Argentina (Gold), El Sol, Spain (Silver), FWA (Site of the Day). Credits: Creative Directors: Marcello Serpa, Sergio Mugnaini,... Read More
Black Pixel Project
In these days any initiative to minimize CO2 emissions is valid. In The Black Pixel Project the effort is the size of a few pixels. By installing a little black square in the monitor* people will be saving energy. That energy added to other people Black Pixel’s energy can make a big difference. The project is homologated by C.E.S.A.R: a world-class private institution that creates products, processes, services and innovative companies using Information and Communication... Read More
Ringtonics, Casa do Zezinho (ONG)
The Brazilian NGO Casa do Zezinho has a music room, but it’s lacking musical instruments. Our task: raise 16 violins, 6 cellos and 1 acoustic guitar. Sollution: We assembled 43 children from Casa do Zezinho and formed Os Ringtônicos (The Ringtonics). Together they recorded a series of ringtones using only their voice. Under the campaign claim “If they can do this with their voice, imagine with musical instruments”, the ringtones became available for download on an online... Read More
