Audi Performance Cars
The racetrack isn’t just a place where our drivers win trophies. It’s our lab. And each innovation that results is designed to make every mile you drive in an Audi performance model more epic than the last. Audi. Performance has evolved. Credits: Executive Creative Director: Pierre Lipton Group Creative Director: Bob Pullum Creative Director: Sergio Mugnaini Art [...]
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Sonic Drive-In “Cre8 ur own” campaign
Sonic Campaign Credits “Wolfman”, “Vampire”, “Make-Out”, “Humpty” Executive Creative Director: Margaret Johnson Group Creative Director: Jim Elliott Creative Director: Sergio Mugnaini Art Director: Croix Gagnon/Bryan Houlette / Shane Fleming Copywriter: Nat Lawlor / Matt Lanzdorf Executive Producer: Elizabeth O’Toole Producer: Jim Vaughan Business Affairs: Shannon Simon Group Account Director: Leslie Barrett Account Director: Hermon [...]
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HP, Think Colorfully
The Think Colorfully campaign’s primary objective is to help small businesses achieve greater visibility and success through the strategic use of vibrant colors. With this in mind, we’ve created the Color Spotlight, which will serve as the central design element across all aspects of the campaign. The Color Spotlight is the graphic representation of [...]
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Greenpeace Weather
Greenpeace Weather is a strategy multiplayer game on which players become activists to fight against the climate changes. Their mission is to join other activists to solve environmental crises that affect the planet using cooperation and coordination. Developed also as a real game, made on recycled paper and recycled wood, soon it will be distributed [...]
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Audi Robots
This integrated campaign had all credits to the offline team.Rodrigo Almeida, one of the creative directors in AlmapBBDO developed this concept and we helped to integrated the idea with internet and ArneStach, a great Germany trainee that we received here in AlmapBBDO.Together, we developed a great integrated campaign for Audi. In eight days, two robots [...]
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Amarok Live Test
In 2010 Volkswagen launched Amarok, its first medium size pickup in Brazil, debuting in an extremely competitive market and full of great business opportunities. And since VW had never explored this area before, we decided to launch Amarok with a test drive which has not been done yet, mixing mobile with Internet so the [...]
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Fox Inside Out
The VW Fox was a small car with a huge interior. But it was an ugly interior, with a lot of plastic and no great features. Now the new Fox has a totally redesigned interior. The challenge was to change the consumer perception. Awards: One Show Interactive, USA (Bronze), Clio, USA (Silver), CCSP, Brazil (Silver), [...]
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Black Pixel Project
In these days any initiative to minimize CO2 emissions is valid. In The Black Pixel Project the effort is the size of a few pixels. By installing a little black square in the monitor* people will be saving energy. That energy added to other people Black Pixel’s energy can make a big difference. The project [...]
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Ringtonics, Casa do Zezinho (ONG)
The Brazilian NGO Casa do Zezinho has a music room, but it’s lacking musical instruments. Our task: raise 16 violins, 6 cellos and 1 acoustic guitar. Sollution: We assembled 43 children from Casa do Zezinho and formed Os Ringtônicos (The Ringtonics). Together they recorded a series of ringtones using only their voice. Under the campaign [...]
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Robotica | Seamless_mind is a merge between 0 to 1
Seamless_mind is a difference between 0 to 1. Increasingly important, the technology determines the success of a brand, a company and a product. To someone. Sound a little bit robotic? Perhaps this definition is very accurate for something so irrational. This same tool, the technology is being responsible in bringing generations, placing the Next Generation [...]
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Seamless_Mind magazine
Robotica | Seamless_mind is a merge between 0 to 1
Seamless_mind is a difference between 0 to 1. Increasingly...
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Articles
A sutil elegância de responder com arte.
Como de costume, a política no Brasil causa transtorno. Transtorno que ultrapassa as fronteiras do Planalto. Atravessam as ruas atrapalhando o trânsito e o caminhar das pessoas nas calçadas. Atrapalhando a paisagem das cidades, desrespeitando a Lei Cidade Limpa. Na televisão, fazem com que os brasileiros tenham que ficar até mais tarde para ver a [...]
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Technology is meant for museums.
The interest in museums has been growing by the minute. The curiosity, added to the hunger for information and references guarantee the evolution of the act of thinking. Art museums remain at the top of the list. Artist and art lovers go there to learn about the past and try and reinvent the present. In [...]
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Cell phones are the eyes of the world
For some of the protesters faced by heavily armed security forces in Bahrain Pearl Square and its surroundings, in Manama, the most powerful weapon against the rifles and tear gas has been the tiny camera on their phone. Transferring the images of violence that occurred this week at Web sites like YouTube, Facebook and Twitter, [...]
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Space solution to Japan
The 2000 books Yusuke Ohki started to occupy too much space in his apartment in Tokyo, so he scanned and transferred to your iPad, the computer clipboard format from Apple. Now, six months later, Ohki, 28, runs a startup company with 120 employees, doing the same thing for customers. The living conditions in Japan, characterized [...]
